"I definitely want to start the film marketing division at the earliest. I'm basically seeking the guidance of my friends and colleagues about this and how to go about it," Katrina says. She adds, "Film marketing right now is the most important factor to see how a film travels in this clutter of content. First, rarely does only one film release in a week; so there is internal competition.

Plus, competition from Hollywood is also a factor in the urban cities. A well-marketed product will always have an upper hand in this cut-throat competition where the first weekend makes all the difference and a film is labeled a hit or a flop."

Katrina has always been intrigued by numbers. "My decision to open a film marketing house comes from my love for numbers. Most people in the industry know that I remember most of the collection data by heart. So, I exactly know when a film that hasn’t done well is claiming to be a hit. I want to bring a highly professional attitude at looking at marketing on the table and of course I’ll have veterans and really crafty people with strategies looking after my firm," she says.

Some reliable sources say that she is looking to buy a property to start her venture. The sources also suggest that she has expressed she wants it anywhere between Bandra and Andheri as she spends most of her time going for shoots.